Royal Canin partnered with c3ms to revolutionize the pet retail experience through an AI-powered interactive kiosk that combines interactive merchandising with advanced nutritional guidance. The kiosk offers dog owners personalized product recommendations; putting education, confidence, and informed decision making at the center of the customer experience.
Pet owners interact directly with the kiosk by capturing images and weight data and the age of their dog. This is processed through an AI-powered backend to identify the breed and assess body composition. The kiosk delivers precise nutritional recommendations tailored to each dog’s unique needs. The solution reflects Royal Canin’s commitment to innovation and over 50 years of nutritional expertise, transforming static retail into a dynamic, pet-specific advisory experience.
The Challenge
Traditional signage and merchandising displays often lack the engagement and functionality needed to guide customers through buying decisions, especially in specialty pet retail. Royal Canin sought to develop an interactive retail tool that could serve as a knowledgeable, in-store extension of their brand. The goal was to move beyond passive displays and create a solution that actively educates pet owners, delivers tailored nutritional guidance, and supports product discovery in real time. The challenge was to design a system that not only communicates the brand’s deep expertise in pet health but also drives shopper engagement and purchase confidence at the point of decision.
The Solution
The Royal Canin kiosk in an innovative in-store tool that combines cutting edge technology with decades of nutritional research to help pet owners make informed choices. c3ms specified and integrated the digital, visual, and interactive component within the kiosk. From hardware specification and UI/UX support to backend system integration, c3ms helped and supported a fully managed solution that brings AI-driven personalization directly to the sales floor
The kiosk uses AI to detect dog breeds and analyzes data inputs such as age and weight to deliver health and nutrition recommendations tailored to each pet. It transforms the typical shopping experience by delivering meaningful, one-on-one interaction. This allows customers to engage with the brand in a way that’s educational, informative, and trust-building.
The Results
Tested successfully in the U.S. market with a key retail partner, the kiosk is helping reshape the role of merchandising in pet retail. By delivering intelligent, personal recommendations, the kiosk enhances brand confidence and boosts engagement at the point of decision.
This level of direct engagement continues to position Royal Canin as the thought leader in pet wellness, aligning brand presence with its mission of tailored nutrition and lifelong pet health.
c3ms manages the complete hardware infrastructure, including uptime, performance monitoring, and technical support, ensuring the kiosk operates reliably and efficiently. Our expertise optimizes each deployment for seamless performance, delivering consistent, results across all locations.
