Bonchon Korean Fried Chicken, based in Dallas, TX, partnered with c3ms to support the launch of its QSR model. As the brand expanded into the fast-casual space, clear communication and strong visual storytelling became essential, especially for first-time guests unfamiliar with Korean fried chicken.
Digital menu boards provided an impactful way to introduce the concept, showcase food offerings, and ensure brand consistency across the QSR format.
The Challenge
Educating new customers while maintaining Bonchon’s premium brand identity was a critical challenge during the launch of the QSR concept. Static signage didn’t provide enough flexibility to tell the brand story, highlight key menu items, or explain what makes Korean fried chicken unique.
The brand needed a solution that could present vibrant food visuals, promote featured items, and deliver consistent messaging at scale and with flexibility.
The Solution
c3ms delivered a digital signage system that combines high-definition menu boards with a centrally managed content platform. This allows Bonchon to:
- Visually communicate the appeal of Korean fried chicken to first-time guests
- Maintain brand consistency across all QSR locations
- Update content quickly for new promotions or product launches
- With content scheduling and updates managed by c3ms, Bonchon’s team can focus on operations while ensuring every guest is met with clear, branded messaging.
The Results
The digital menu boards now serve as both an ordering tool and a brand education platform. New customers are guided through the menu with appetizing visuals and clear category organization, removing hesitation and speeding up the ordering process.
