Brown Bear Car Wash partnered with c3ms to enhance customer engagement and brand communication by installing large-format digital video walls at the vehicle approach area. Just before guests enter the wash tunnel. The two video walls utilize 6-55” screens to deliver animated promotional messaging and reinforcing community engagement while taking advantage of high dwell time as vehicles queue.
c3ms specified all necessary hardware along with integration and commissioning of the video walls. The screens deliver eye-catching visuals that communicate car wash specials, seasonal promotions, sponsorship announcements and local community support initiatives. Positioned ahead of the transactional pay station, the video walls create a unique opportunity to influence customer decisions before the transaction.
The Challenge
With valuable dwell time in the car wash queue, Brown Bear saw an opportunity to better engage customers. Traditional signs lacked the flexibility to deliver relevant, up-to-date content. They needed an attention-grabbing digital screen solution capable of showcasing marketing messages and community support initiatives with measurable results.
The Solution
c3ms provided a full digital signage solution, including specifying display hardware, supporting installation, integration, and commissioning of two custom video walls. The displays are positioned to provide maximum visibility in the queue. c3ms worked closely with the Brown Bear team to ensure that the content strategy supported the marketing goals, delivering a seamless platform for rotating brand, promotional, and community-focused content.
Results
The digital video walls have transformed how Brown Bear communicates with customers at a key decision point. Strategic placement ahead of the pay station allows for real-time influence on the products selected. Additionally, the screens reinforce the brand’s commitment to community engagement and sponsorships. With c3ms providing expertise in hardware, content strategy, and deployment, Brown Bear now has a highly visible platform that supports revenue growth, customer connection, and brand consistency.
