Smoothie King, a fast-growing quick-service restaurant (QSR) brand, partnered with c3ms to streamline both in-store and drive-thru guest experiences using digital signage solutions tailored to their unique menu structure.
With a highly focused menu, Smoothie King uses digital menu boards organized by category to deliver clarity and speed at the counter. Additional digital screens are dedicated to motion-based branding and promotional content, giving the brand flexibility to run both national campaigns and localized offers in real time.
The Challenge
Smoothie King needed a digital signage solution that prioritized readability and guest comprehension, especially for new customers navigating category-based offerings. The brand also required a dynamic platform to support frequent promotions and seasonal updates.
On the drive-thru side, the brand sought hardware solutions and seamless POS integration to provide the guest with visual order accuracy and speed of service.
The Solution
c3ms, in partnership with its fabricator, provided a fully integrated system that includes:
- Category-focused digital menu boards for simplified ordering
- Motion-capable branding screens to run promotional content (both national and local)
- Custom drive-thru enclosures built to house weather-resistant menu board displays
- Full POS integration for real-time price changes and improved drive-thru order accuracy
- By managing all content through c3ms’s centralized platform, Smoothie King can update screen content across multiple locations quickly and efficiently while maintaining brand consistency.
The Results
The updated digital environment improves the ordering experience across the board. From clean category-based interior displays to drive-thru screens that sync directly with POS systems for real-time accuracy. The result is faster service, more precise orders, greater promotional flexibility, and a consistent brand presence both in-store and on the go.
