Phoenix-based Sprouts Farmers Market partnered with c3ms to elevate the deli guest experience by deploying digital menu boards across select store locations. Sprouts needed a flexible solution to display deli offerings clearly, while also supporting promotional updates, seasonal shifts, and suggestive selling strategies.
The Challenge
Static printed menus made it difficult to adapt quickly to product changes, daily specials, and rotating promotions. Sprouts needed a solution that could support streamlining content updates across multiple stores.
Their goals included improving menu clarity, enabling real-time updates, and creating a more visually appealing and engaging deli counter that reflects the overall quality of the Sprouts brand.
The Solution
c3ms delivered a digital signage solution tailored for the deli department including vibrant, high-resolution displays for maximum visual appeal, centralized content management for easy updates across stores, and strategic placement of upsell content and limited time offers (LTOs).
Real-time content flexibility to accommodate inventory changes and reduce food waste.
Providing a fully managed platform, Sprouts teams can adjust menu items, prices, or promotional content remotely ensuring that messaging remains consistent, accurate, and visually impactful.
The Results
The digital menu boards in Sprouts’ deli areas have significantly improved both guest engagement and operational efficiency.
Fresh, dynamic visuals help draw attention to featured items and make the menu easier to navigate, while upselling prompts contributed to increased transactions. By eliminating the need for manual updates and printed materials, the system has also reduced operational costs. Most importantly, the ability to make real-time content changes allows Sprouts to respond quickly to inventory levels and marketing opportunities, reinforcing their commitment to freshness, quality, and an elevated in-store experience.
