The Greenbrier Companies engaged with c3ms to enhance internal communication across its domestic and international manufacturing facilities. With employees working primarily in active, non-desk roles, reaching them with timely, relevant messaging was a challenge. c3ms deployed and manages a network of digital screens at key touchpoints in facilities across seven countries. Messaging is delivered in each site’s native language and includes both corporate and site-specific content.
The Challenge
With a global manufacturing footprint and a workforce that operates primarily in active, non-desk roles, Greenbrier faced a unique communication challenge: how to deliver consistent, meaningful messaging to employees who aren’t sitting at computers or checking emails regularly. Traditional communication methods didn’t scale across regions or facility types, nor did they support the need for multilingual messaging. Greenbrier needed a reliable, centralized solution that could bridge that gap and reinforce both corporate and site-level messaging on a global scale.
The Solution
c3ms designed and deployed a corporate communication network of digital screens tailored to Greenbrier’s operational environment. Installed at high-traffic, highly visible locations across facilities in seven countries, the screens deliver rotating content that’s both locally relevant and aligned with global initiatives. c3ms manages the full network, including hardware specification, installation, network upkeep and ongoing content scheduling.
The platform ensures each facility receives timely updates in its native language while maintaining consistency with corporate brand standards and messaging priorities.
Results
The network has become a vital communication tool across Greenbrier’s global operations. Employees now have regular access to key information ranging from company announcements and safety reminders to cultural initiatives and site-specific news. By bringing digital communications directly to the floor, Greenbrier has strengthened employee engagement and created a more connected corporate culture, regardless of geography or job function. With c3ms support, the system continues to scale and evolve as the company grows.
